DEPLOY ON TATLER ASIA FRONT COVER

"Mr. Joshua Pan, Founder/Principle Partner of international architecture & planning firm JJP, and Dr. Bernice Pan, Founder/Chief Creative Officer of DEPLOY, a pioneering British sustainable fashion brand are in different industries but they share the "human-centric" philosophy of designing for social change — making the world a better place by caring for people.

Joshua, who founded his eponymous architecture firm in 1981, was the first Taiwanese architect to be awarded Fellow of the American Association of Architects (#FAIA), and received Taiwan's highest honour of the National Arts Award. His daughter, Dr. Bernice Pan, established DEPLOY in London in 2006 & has been named Sustainable Entrepreneur of 2020, and was a finalist of the Asian Women of Achievement Award. DEPLOY earned its #BCorp business certification in 2022 with one of the highest scores ever recorded (149.5).

Both father & daughter share the belief in a "human-centric" design philosophy, turning away from the convention that design is made by wealth and for luxury. “Self-confidence comes from conscience and cannot be measured by pricing structure,” said Mr. Pan. Bernice echoes this sentiment and takes it further, “Design must, by nature, have a purpose, whether a building or clothing.  If it is not useful or does not serve as an improvement, then it is a waste of both human & environmental resources” says Bernice.

Thank you to the super talented team of @tatlertaiwan for this beautiful father & daughter article about our Chief Creative Officer & Founder, Bernice Pan.

Read full article on Tatler Asia here.

Produced by Tatler Taiwan

Editor at Large／Florence Lu

Photographer／Kuo Fang Wei @kuo.fangwei

Art Designer／Chia Chia Chiang @chiax3ng

Executive Editor／Vera Chen @yun___0408

Interview／June Howell @miaochunjune

Stylist／Vera Chen

Make-up／Sandy Chen @kirakiraimagestylist

Hairstyle／ Landy Lee @landy_zqq

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