360º Sustainability Since 2006
SUSTAINABLE BY DESIGN
We’re proud to be a leading circular fashion pioneer. We use design thinking, systems engineering and fine artisanship to challenge the industry’s endemic waste and inequality issues, since our founding in 2006.
Our process begins with listening to you. We craft your real needs into beautiful, thoughtful garments of natural fibres and versatile designs that give confidence from inside out.
Our rigorous 360° Sustainability Compass cares for the wearers and makers, our society and enviroment — enabling you to dress for impact, and wear your values.
“Beautiful, versatile & timelessly stylish pieces, to better serve you & the planet”
360° Sustainability Ethos
0º
Start with Carbon Smart
DEPLOY is the world’s highest-scoring certified B Corps (176.8) across fashion, retail and manufacturing sectors. But certification is just the start of what we do. We actively contribute towards 12 of UN’s 17 Sustainable Development Goals. We have been Carbon Smart certified since 2011, and have achieved a 50% carbon reduction (in scope 1, 2 & 3) within the past five years, and are actively working to improve across all impact spheres including governance, community, workers, environment, customers & disclosure.
15º – 45º
Research & Feedback
For us, designing sustainably begins before pencil is put to paper. It starts with materials research innovation, resource usage minimisation, and most importantly, with learning about you. We offer a collaborative approach; listening closely to your lifestyle requirements, clothing challenges and life-stages needs. This enables us to create your 'go-to' pieces for everyday and special occasions responsibly, thoughtfully and lastingly; solving your dressing problems and improving the style longevity so that clothing becomes a daily joy.
60º – 90º
Eco-Source & Craftsmanship
90% of our garments are made with 100% natural fibres, of which 80% are British or European. We source environmentally-certified textiles of the highest quality; eschewing the use of hazadous chemicals and excess water. This includes regeneratively farmed and GOTS-certified organic cottons, Green Peace certified DETOX Cotton knits, fully biodegradable silks, linen, FSC-certified bamboo viscose, and British Woolmark assured quality wools.
Our designs revive the beauty of couture craftsmanship with fine-tailoring and hand-finishing techniques rarely employed today. Exquisitely handmade by our in-house team, our artisans are remunerated up to three times above London Living Wage.
105º – 135º
Innovation & Customisation
Our cutting-edge business model reimagines the way clothing is conceived, produced, used and preserved. Our unique modular design approach re-engineers the conventional fashion system for streamlined processes: From zero-waste design & merchandise minimisation to on-demand production & creative upcycling, to hybrid mobile-retailing & custom alterations-repairs, all the way to charity, education & corporate partnerships.
150º – 180º
Conservation & Optimisation
We design values and care into each garment to re-wake the sense of treasuring and combat disposable lifestyles. Constructing garments three-dimensionally to fit and flattering a wide range of curvature, movements and lifestyles, our signature multi-functional designs – where one garment can be worn four-ways as a coat, a dress or detached as a chic pencil skirt and a separate crop jacket – dramatically reducing resource usage (material, water, energy, dyestuff etc.) and carbon emmission by 80% whilst optimising the fashion, function & fun in each DEPLOY purchase you make!
210º – 240º
Zero-Waste & Upcycling
Our commitment to zero waste is absolute. We design sustainability into our mission and methodology, merchandise and marketing. This means meticulously conserving resources from the very first stages of collection design-sourcing and pattern-sample making to production cuttion and distribution. We never have bins-full of papers, fabrics or garments to discard and off-load.
Our prudence enables us to achieve a 90% cutting efficiency, whilst the rest of the salvaged off-cuts are then used in fine detailing, finishes and accessories to further reduce new fabric procurement. The added advantage of coordinated style and colour cues bridge across different collections and years, enabling customer to easily mix and match their DEPLOY pieces from different seasons.
240º – 270º
Accessorise & Personalise
Off-cuts from our fine fabrics are up-cycled to create beautiful accessories and exquisite hats by our sister brand, Hennumi Millinery.
For a truly bespoke, one-of-a-kind design, our expert bespoke service is offered to both men and women with in-person consultation at our London Showroom or seasonal pop-ups in key cities around the world. Standard size garment can also be custom-altered to fit your exact taste and needs. Or, arrange a phone or video call with our Design Team when buying online. We are at your service to advise on sizing or styling queries to help you choose the most suitable items.
300º – 345º
Partnership & Revenue Share
Leading by example, we launched DEPLOY's Global Changemakers series to share our extensive knowledge and pioneering pilot in ethical fashion and business innovation.
Programme includes the delivery of masterclasses and event talks, podcasts and publishing. In partnerships with numerous global corporations and NGOs, members networks and media channels, academic and public institutions; we curate engaging content and meaningful experiences for a wide range of audiences.
DEPLOY donates 5% of its annual revenues to non-profit organisations dedicated to social causes and environmental conservation in each region that we pop up in. Where we reap, we sow.
360º
Reform With Circular Design
DEPLOY is a strategic action plan to reform fashion for 360 Sustainability. We design not just new product, processes and experiences, but new models, systems and cultures of changemaking. Our mission = our methodology = our merchandise = our message.
Leading by example, we facilitate transformation, in business and industry, individuals and household, through care and confidence, values and relationship, and the keepsake pieces we create that you will treasure for years like a family hierloom passed down the generations.
Were committed to changing fashion for better, and are here with you for the long haul, restoring the dignity of you, your clothing, those who design and create your clothes, and, the social and natural environment that nurtures us.