Fashion is one of the most polluting industries on earth. What we buy, wear, and discard really matters. That’s why we’re proud to be known as a circular fashion pioneer, using design, artistry and innovation to challenge the industry’s endemic waste and supply chain issues since our launch in 2006.

Our process begins with you. We listen, learn and apply our robust 360-degree sustainability strategy to craft beautiful, thoughtful, and versatile pieces that last through the years.

That’s what makes us sustainable by design.

Start with Carbon Smart

DEPLOY is one of the world’s highest-ranking certified B Corps with an exceptional score of 149.5. We actively contribute towards 12 of UN’s 17 Sustainable Development Goals.

We have been Carbon Smart certified since 2011 by Smart Sustainability — a leading British scheme with a rigorous evaluation system that measures a business’s environmental impact.

But certification is just the start of what we do. We have achieved a 50% carbon reduction (in scope 1, 2 & 3) within the past three years, and are constantly working to improve across all impact spheres including governance, community, workers, environment, customers & disclosure.

15º – 45º
Research / Listening / Feedback

For us, designing sustainably begins even before pencil is put to paper. It starts with two things: ongoing research into innovation of materials and supply-chain sustainability; and you, our client. We collaborate with you, listening to your needs and desires to discover what you find challenging in clothing. This means we design to enhance your style, and for your needs, not ours, allowing us to produce and create more responsibly and thoughtfully – to transform how you look and, most importantly, how you feel.

60º – 90º
Conserve / Eco-Source / Fairtrade

We only source environmentally-certified textiles of the highest quality, of which 80% are British or European. While eschewing the use of fabrics that require excessive water and/or hazardous chemicals, the majority (70%-80%) of our garments are made from 100% natural fibres. This includes GOTS-certified organic cottons, DETOX cotton knits, certified silks, fully biodegradable linen and bamboo, FSC-certified viscose, and British Woolmark assured quality wools.

Fairtrade is part of our DNA. All our designs are exquisitely handmade in-house by our own team of craftspeople (remunerated up to three times more than other brands), or by our long-term boutique production partners, local to where we operate, who are equally committed to ethical practices.

105º – 135º
Innovate / Design / Streamline

DEPLOY’s innovative model rethinks how clothes can be made, worn and treasured. Using design to problem-solve and streamline instead of following the industry norm, we have developed our unique circular business model. This includes a zero-waste supply chain, on-demand production, creative upcycling, agile retailing, bespoke design and after-sale repair services, and humanitarian charity partnerships. Through these innovative and holistic approaches, we are proud to actively contribute towards 12 of 17 UN Sustainable Development Goals, and continually strive to increase genuine benefit for people whilst reducing endemic wastage in the environment.

150º – 180º
Customise / Craftsmanship / Specialise

As experts in couture craftsmanship, we adopt near-extinct techniques of hand-finishing, fine-tailoring, and other artisanal processes now rarely found in commercial brands. The aim is to make every piece worth treasuring – the antithesis of disposable, fast fashion.

Designing three-dimensionally to fit a variety of body shapes, we achieve the most flattering silhouette for a wide range of curves, movements and lifestyles. Our signature multi-functional design enables you to self-customise your garment, where a casual reversible top can be worn in a classic tone or a bright hue, or a smart three-way coat can be worn detached as a chic pencil skirt or a separate crop jacket.

Each piece can also be custom-altered to fit your exact taste and needs, carried out in-house by our master tailor. When buying online, we are at your service to consult on any sizing or styling queries for the most suitable option, and reduce the hassle of exchange and return.

195º – 225º
Optimise / Zero Waste / Upcycle

We design sustainability into our clothing, services and processes to combat the endemic waste of the fashion industry. That means meticulously conserving resources from the very first stages of collection design-sourcing and pattern-sample making. We never have bins-full of papers in our studio, excess piles of fabric on the production floor, or truck-loads of unsold stock to discard.

Our commitment to zero waste is absolute. Where other brands and manufacturers have an average fabric cutting efficiency of up to 70%, our prudence enables us to achieve some 90%. Our salvaged off-cuts are then used in fine detailing, trims and accessories, further reducing additional fabric procurement and use. This has the added advantage of coordinating style and colour cues across different collections and years. You may own a jacket purchased a few years ago, and then spot the exact fabric in detailing in our new collection, allowing you to mix and match from different seasons.

240º – 270º
Accessorise / Personalise / Bespoke

Off-cuts from our fine fabrics are up-cycled to create beautiful accessories such as tote bags, face masks, toiletry pouches, and exquisitely handmade hats and headdresses by our sister brand, Hennumi Millinery.

Our bespoke service grew out of customer demand for our expert and intuitive understanding of the importance of making the right choices, whether for work, casual or occasion. We offer personal consultations and styling appointments with our expert team, both online, in person at our London Atelier or at our seasonal pop-ups and events in key cities around the world.

Uniquely for a fashion house, you can always arrange a personal consultation with our Creative Director & Designer, Bernice for a truly bespoke, one-of-a-kind design.

285º – 300º
After-Care / Re-Create

We design clothes that care for you, that become your companions today and into the future. We foster long-term relationships and offer expert customer service that reaches well beyond the season’s end. We are always available to provide after-care advice, from garment cleaning and maintenance recommendations to repairing, refitting, and redesigning solutions to increase the lifespan of your pieces.

Our master library of garment styles and fabrics is seasonally reviewed and referenced to ensure you can mix and match styles from new and previous collections in complementary ways. We use your favourite fabrics time and again, allowing you to curate and recreate your own personal capsule wardrobe.

315º – 345º
Knowledge Transfer / Partnership / Revenue Share

A genuine advocate that leads by example, we are proud of our extensive industry and academic expertise in sustainability and innovation. We share our knowledge and vision through a variety of platforms, collaborating with a wide range of synergetic partners to create engaging and meaningful experiences for discerning audiences. This includes published works, talks and events at academic institutions, members’ clubs, professional and social networks, media/press events, corporations, charities/NGOs and arts institutions. We also mentor students and train apprentices to build up the next generation of talents.

DEPLOY donates 5% of its annual company revenues to non-profit organisations dedicated to sustainably and ethically improving the lives and livelihoods of the marginalised in every continent that we sell in. Where we reap, we sow.

Reform with Circular Design

We are not just designers of clothes, and we don’t do business as usual. DEPLOY is a strategic action plan; 3600 Sustainability is our method for reforming fashion, one garment at a tme. By leading the way, we facilitate transformation, both in the industry and in you. This transformation is one of confidence, of community, of finding a safe space and building a long, loyal relationship, like one with an old friend. And we create the kind of keepsake pieces that you will treasure for years, like a family’s precious brooch, handed down through the generations.

We are committed to changing fashion, and we’re here with you for the long haul, reconnecting the relationship between you and your garment, you and us, us and those who create our clothes, and, finally, all of us and our nurturing environment.

"It’s not easy being green and DEPLOY has an ingenious way of doing it" - BBC World News -

"A revolutionary approach to the sustainable fashion conundrum" - FASHION CAPITAL -

"DEPLOY’s intellectual underpinnings may be unusually cerebral for a fashion brand, but the garments are immediately captivating for the senses"