PIONEERING SUSTAINABLE STYLE SINCE 2006

Established in 2006 by Dr. Bernice Pan, DEPLOY is a pioneering clothing brand on a mission: to 'deploy' our expertise to make fashion sustainable.

We reduce the waste endemic in the supply chain by designing for your needs, not ours.

'DEPLOY', is the strategic action plan.

WHAT DO WE MEAN BY SUSTAINABLE STYLE?

For us, designing sustainably begins even before pencil is put to paper. It means putting our clients at the very heart of our business - listening to you and translating your needs into our collections. It means consulting, advising and fitting with skill and precision. It means using the finest fabrics that will still look just as beautiful and purposeful several seasons from now. It means creating pieces you’ll continue to covet and cherish, as much for the beauty of their construction, as for the compliments you receive every time you wear them.

MODULAR DESIGN FOR MULTI-FUNCTION

We think deeper and more carefully to construct garments that fit better and work harder. With the snap of an imperceptible fasting, a dress becomes a blouse, a coat becomes a jacket. So you get multiple uses and looks from one perfectly-crafted garment.

We always aim to do this for maximum value for you, with minimal wastage for the environment.

CIRCULAR FASHION
& 360⁰ SUSTAINABILITY

Fashion is one of the most polluting industries on earth. What and how we produce, buy, wear, and throw away – it all really matters.

This is why we are as responsible as we are innovative, at every step. We make sure every single aspect of our supply chain meets the highest standards for ethics and sustainability.

ENVIRONMENTAL SOURCING & CREATIVE UPCYCLING

Our exquisite fabrics are almost exclusively sourced from environmentally certified textiles suppliers in Britain and Europe who are committed to the highest standards of sustainability and quality.

Our collection is mostly produced in London by boutique production houses and artisanal craftsmen.

All production off-cuts are salvaged and re-used to make the signature detailing of our garments, or up-cycled into the exquisitely handmade hats and headdresses from our sister brand, Hennumi Millinery, to complete your look.

Our service reaches well beyond the season’s end, as we are always available to provide aftercare - repairing and re-designing to increase the lifespan of your garments.

CARBON SMART
& ZERO WASTE

DEPLOY is a Carbon Smart certified company. Our commitment to zero waste is absolute. We start with conserving resources right from the design-development stages, to actively avoiding over production, to re-using and up-cycling, to using green couriers with biodegradeable packaging. And, because we design and produce mindfully, we never have excess piles of fabric or garment stock to discard at the end of a season.

Slow fashion, we believe, is the authentic way of fashioning.

Beyond our own DEPLOY cradle-to-cradle circular economy, we collaborate with charity partners in different parts of the world and contribute towards humanitarian projects: In every region where we reap, we sow.

"It’s not easy being green and DEPLOY has an ingenious way of doing it" - BBC World News -

"A revolutionary approach to the sustainable fashion conundrum" - FASHION CAPITAL -

"DEPLOY’s intellectual underpinnings may be unusually cerebral for a fashion brand, but the garments are immediately captivating for the senses"

- MARYLEBONE JOURNAL -

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