Our Story

Message From The Founder

This should be a personal note and message from Bernice conveying the vision of the brand and the mission to create sustainable, well-crafted clothing + help women dress with confidence.

Bernice Pan, Founder & Creative Director


Our Story

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Our Difference

Established in London in 2006, our mission is to 'deploy' our expertise in customisation to make fashion more sustainable; less wasteful. Dressing you better while reforming the fashion supply chain.

Our timeless styles are thoughtfully designed around you. Conceived by Dr. Bernice Pan, who originally trained as an architect, each garment is thoughtfully designed with your lifestyle in mind, and rigorously constructed with the five key components of exquisite fabrics, fine-tailoring, functional versatility, lasting style and fit perfection.

Our garments are crafted in London, and readily available across the world. Couture craftsmanship isn’t about exclusive, catwalk looks, but about purposeful, quality clothes and personal service that best serves you.

Personal shopping and fittings with our elite team are available at our London Atelier, as well as at our events and pop-ups in key cities around the world.

Our 360° Sustainable Ethos makes a difference, one customer at a time. We maintain supply chain integrity via six steps: listening to you carefully, designing thoughtfully, sourcing environmentally, producing prudently, upcycling creatively and giving directly to humanitarian charity partners.