Bernice Pan

PhD, MA(RCA), MA(Cantab)

Founder & Creative Director
Bernice’s love of design started early. From childhood, she was styling her school friends, sketching, cutting and sewing her own clothes, even designing her room and furniture. In fact, architecture was to be her academic training - at the University of Cambridge - but fashion soon beckoned. She rose to the role of Design Director at a major New York fashion house and, having witnessed fashion with all its glories and flaws, realised her mission as a designer – namely, to use her passion for design to make a meaningful impact on people’s lives and to tackle the social and environmental problems endemic in the fashion industries.

Determined to address the problems from the root, Bernice took a masters at the Royal College of Art, followed by a PhD in fashion design process and supply chain customisation. DEPLOY was launched in 2006, based on the new concepts and business model developed in her doctoral thesis. Sister brand Hennumi Millinery was subsequently co-founded with Tosin Trim in 2009.

Bernice’s greatest inspiration is in meeting her clients. Despite a demanding schedule, Bernice still finds time to lecture and advise creative businesses, SME entrepreneurs and design graduates.


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