Like all the best ideas, our journey began with a problem. The fashion world is inherently flawed, so how to use our design skills to make a positive impact on people and the environment.
That’s how the concept of DEPLOY was born. We begin with you, combining our couture craftsmanship, customisation expertise and sustainable ethos to create thoughtful designs that fit around you and your lifestyle.
The result? Beautiful, caring, versatile clothes that connect your needs with artistry, functionality and sustainability.
We create smart clothes for smart women and a smarter future.
WHAT MAKES US DIFFERENT?
Established in London in 2006, our mission is to 'deploy' our expertise in customisation to make fashion more sustainable; less wasteful. Dressing you better while reforming the fashion supply chain.
Our timeless styles are thoughtfully designed around you. Conceived by Dr. Bernice Pan, who originally trained as an architect, each garment is thoughtfully designed with your lifestyle in mind, and rigorously constructed with the five key components of exquisite fabrics, fine-tailoring, functional versatility, lasting style and fit perfection.
Our garments are crafted in London, and readily available across the world. Couture craftsmanship isn’t about exclusive, catwalk looks, but about purposeful, quality clothes and personal service that best serves you.
Personal shopping and fittings with our elite team are available at our London Atelier, as well as at our events and pop-ups in key cities around the world.
Our 360° Sustainable Ethos makes a difference, one customer at a time. We maintain supply chain integrity via six steps: listening to you carefully, designing thoughtfully, sourcing environmentally, producing prudently, upcycling creatively and giving directly to humanitarian charity partners.
Since our inception in 2006, DEPLOY has featured in numerous top-tier international news and press titles, including BBC World News, Vogue and Harper's Bazaar. We dress numerous high profile clients from the entertainment industries, global business and political arenas, to guests at royal weddings and investitures. We're proud to have been selected by the EU as one of the 40 most influential emerging fashion brands and shortlisted as a finalist at the prestigious British Drapers Fashion Awards.