Thank you, New York — what a joyful way to celebrate 20 years of DEPLOY.
It was truly wonderful to mark this milestone at Climate Week NYC 2026, surrounded by so much warmth, energy and positivity.
Most of all, we are deeply touched by the support that has shaped DEPLOY over the past two decades. As our founder, Dr. Bernice Pan Pan said on the night, our brand is about your stories.
A huge thank you to our brilliant 20 Icons models — clients, friends, ambassadors and changemakers from wide-ranging backgrounds, professions and shapes — many stepping onto a catwalk for the very first time.
Watching them encourage one another backstage, then stride out in front of 150 people with such confidence and personality, was pure joy. They brought both the clothes and our 360° Sustainability philosophy vividly to life.
And then came one of the most moving moments of the evening: when we asked who in the audience was wearing DEPLOY from years gone by, women stood up from every corner of the room — in pieces they had owned, worn and loved for years.
Twenty years of sustainability made visible.
Our heartfelt thanks too to our co-hosts Maura Geils and Robert Geils -The Geils Team at The Corcoran Group, Azad Gun & the LAZZONI Chelsea Team, our brilliant crew, and our generous sponsors and supporters:
@Charles Fiorenze Lipton | Pro National Title Agency | U.S. Bank | Roadway Moving | Cathy Hobbs Design Recipies | ELEMIS | @JG Jewellery | USI Insurance Services | Holistic Spirits Co. & UBS