Since 2006, DEPLOY has been crafting garments that transcend fashion—pieces that stand the test of time & showcase beautifully functional, sustainable design. As we launch our Fall/Winter 2024 collection during Climate Week NYC, we're proud to reflect on 18 years of delivering style, sustainability and care to our clients and the planet.
What Makes an Iconic DEPLOY Piece?
A DEPLOY garment always combines exceptional fit with elegance and practicality. Each piece is thoughtfully engineered to be enduringly stylish, versatile or multifunctional, offering a creative wardrobe solution that empowers the wearer to stand out for the right reasons.
Our designs aren’t just timeless—they’re designed to be worn and loved for years, with many clients still proudly wearing pieces from our very first collection. It's this enduring appeal that allows a DEPLOY design to transition effortlessly from day to night, work to weekend, and through every stage of life’s journey.
360 Sustainability: A Holistic Approach
DEPLOY certified as a B-Corp in 2022, with a score of 149.5—one of the highest in the world for a fashion brand. Our commitment to sustainability is intricately woven into our business model, with a holistic approach—360 Sustainability—that extends beyond just design.
Each DEPLOY garment is meticulously constructed to be long-lasting and crafted from premium, responsibly-sourced and heritage fabrics. Skilled artisans and tailors bring each piece to life, ensuring quality craftsmanship. But our responsibility doesn't end at purchase—we offer aftercare services to keep garments in top condition and a charitable giving program that benefits causes close to our hearts. This model is not only good for society and reduces textile waste, but also responds to our customers' evolving needs.
FW24 Collection: Reinventing Icons
Our Fall/Winter 2024 collection reintroduces some of our most iconic styles, with modern updates that reinforce the values we’ve championed for 18 years. One such piece is our SEASON multiway trench, a signature DEPLOY silhouette. This trench can be styled in multiple ways, ensuring it's not just another seasonal buy, but a transformative piece that can be worn year after year. This year, we’ve also added CHAMELEON, a sportier version of the rain jacket with a more relaxed fit.
Another DEPLOY classic is ABACUS, our multi-way suiting coat-dress which transforms seamlessly into five different garments: a coat, blazer, cropped jacket, pencil skirt, and dress. Whether worn to the office or for special occasions, ABACUS offers maximum value and flexibility with minimal environmental impact.
The Value of Timelessness
At DEPLOY, we’re committed to creating clothes that not only make you look and feel incredible, but also contribute to a better world. Our 18-year journey proves that sustainability and luxury can coexist. By creating pieces that last—both in style and durability—we help our clients build wardrobes that stand the test of time, reducing the need for constant consumption.
As we look forward to Climate Week NYC and beyond, our mission remains clear: to reform the fashion system by sharing how we create beauty in every stitch, for people, planet, and our customers.
— Browse our F/W '24 Collection
— Our B-Corp Certification
— Read about our 360 Sustainability Philosophy