This B Corp Month, as global celebrations wrap up, we’re taking a moment to reflect on an achievement that underscores everything we stand for at DEPLOY: our latest B Corp certification score of 176.8.
For nearly 19 years, we’ve dedicated ourselves to redefining what fashion can—and should—be. From the outset, 360 Sustainability, purpose, and social impact have been embedded in our DNA. This B Corp score, one of the highest globally, is more than just a number; it’s a testament to our unwavering commitment to pioneering a future-fit fashion industry that places people and the planet at its core.
A Milestone That Reinforces Our Mission
B Corp Month has been an inspiring reminder of the collective impact that businesses can create. The launch of the Gen B movement—a celebration of nearly 10,000 Certified B Corporations™ worldwide—showcases the transformative role of purpose-driven companies.
Since joining the B Corp community three years, DEPLOY has grown over 20% year over year, despite the challenges facing the fashion industry. We believe its proof that prioritising responsibility doesn’t mean compromising on success—quite the opposite. Transparency, accountability, and a relentless drive for improvement are the pillars that keep us moving forward.
With this new certification score, we strengthen our position as a leading voice for change. But more importantly, we reaffirm our commitment to continuous progress. The work is never done, and that’s exactly what motivates us.
Why This Matters
For us, being a B Corp isn’t about labels or accolades—it’s about accountability. It means ensuring that every decision we make, from sourcing materials to designing collections and engaging with our community, aligns with our ethos of circularity, zero waste, and meaningful impact. Sustainability isn’t a trend to us; it’s a meticulous, thoughtful practice woven into every fibre of our brand.
"Our mission from the beginning was to prove that fashion and responsible business can coexist—and that, together, they can drive meaningful change. This B Corp milestone isn’t a conclusion; it’s a reflection of our continuous journey. We are constantly refining, learning, and striving to do better—for our customers, for our industry, and for the world we all share."
— Dr Bernice Pan, Founder & Chief Creative Officer
Dressing for Impact: The Gen B Dress Code
As the Gen B movement gains momentum, it’s clear that leading with values isn’t just about business—it’s also about the choices we make every day, including what we wear. At DEPLOY, we believe fashion should be a statement of purpose, a way to align our personal style with our values.
Our award-winning, zero-waste designs aren’t just about aesthetics; they are a testament to innovation, functionality, and responsible luxury. From our signature suiting to our multi-functional styles, each piece is crafted to empower—whether in the boardroom, at an industry summit, or in the everyday moments where style meets substance. Dressing with intention is a powerful act, and we’re proud to offer a collection that allows women to embody leadership, sustainability, and elegance all at once.
Championing Change Beyond Fashion
Sustainability isn’t just about materials or production processes; it’s about fostering education, collaboration, and systemic change. That’s why our commitment extends beyond our collections through initiatives like our Changemakers Programme. This platform connects and empowers leaders across industries, from business to academia, ensuring that sustainable leadership is not just encouraged but activated.
This March, our leadership in sustainable fashion was recognised on key industry stages, including the British Fashion Council’s Institute of Positive Fashion Forum and the Drapers Conscious Fashion Summit. These platforms are crucial in shaping the future of fashion, and we are honoured to contribute our expertise and vision to drive meaningful transformation.
Celebrating with Our Community
Moments like these are not just about us—they are about you! Every supporter, partner, and client who has believed in and championed our mission is part of this journey. To celebrate, we are bringing DEPLOY to more changemakers around the world:
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London: Our Islington showroom remains a hub for those seeking bespoke styling that aligns with their values.
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New York: Our Chelsea pop-up (until 30 March) is a unique opportunity for U.S.-based leaders to experience our collection firsthand.
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Los Angeles: A private salon (15-19 April) will welcome West Coast changemakers who share our commitment to sustainable leadership.
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San Francisco Climate Week (April, Dates TBC): Showcasing how fashion can be a catalyst for conscious leadership and climate action.
Through these gatherings, we continue to connect with and learn from our community—because meaningful progress is never made in isolation.
Looking Forward
We want to reiterate: a high B Corp score is not the finish line; it’s a benchmark that pushes us further. At DEPLOY, we don’t believe in standing still. The work of creating a truly responsible fashion industry is ongoing, and we remain dedicated to challenging norms, pushing boundaries, and proving that sustainability and success go hand in hand.
Thank you for being part of this journey. Here’s to the next chapter of fashion with purpose, precision, and impact!
#DressWithPurpose #BcorpMonth #GenB