As Earth Month begins, we're proud to solidify our industry leadership with an outstanding B Corp score of 176.8—the highest globally across the fashion, retail, and manufacturing sectors.
Established in 2006, this milestone reinforces our founding mission and unwavering commitment to reshaping fashion for equity and sustainability. For nearly two decades, DEPLOY has championed a Multiple Impact Business Model, prioritising people and the planet while setting a precedent for meaningful, lasting change.
B Corp & the ‘Gen B’ movement honour the collective impact of nearly 10,000 Certified B Corporations™, spotlighting the transformative role of businesses like DEPLOY and Patagonia in forging a new roadmap for a future-fit fashion industry.
“From the outset, our goal has been to prove that fashion and responsible business can be mutually inclusive,” says Dr. Bernice Pan, Founder and Chief Creative Officer. “We’re proud to empower forward-thinking business and Gen B leaders, and eager to share our expertise with fellow changemakers and key industry players in navigating sustainable transition critical to our collective future and truly reform fashion.”
A Blueprint for Systemic Change
Since joining the B Corp community three years ago, DEPLOY has cut its carbon emissions by nearly 50% while achieving 30% year-on-year growth and donating 5% of its gross revenues to charitable causes annually—proving that sustainability and profitability can go hand in hand, even in a challenging global landscape.
With its new B Corp score, DEPLOY further cements its role as a keystone advocate for change, amplifying its three-pronged mission, method, and message. The brand’s 360° Sustainability Compass, rooted in circular principles, zero-waste practices, and multilateral collaboration, redesigns not only garments and services but the very processes and pipelines of the fashion industry and market.
This holistic approach actively contributes to 12 of the 17 UN Sustainable Development Goals, working to restore the broken relationships between commerce and customers, people and planet.
Dress for Impact: Empowering Leaders Across Industries
“At DEPLOY, our innovative, zero-waste collection brings our ethos to life with beauty in every stitch—from concept to craftsmanship to aftercare; industry to society, environment and beyond," says Claudia Simms Abram, Chief Brand Officer. "Through our Global Changemakers Programme, we further channel our expertise into action through charity, education, and corporate partnerships, empowering leaders from boardrooms to classrooms to drive real, lasting change in their industries and communities.”
Experience the DEPLOY Difference This Earth Month
Dr. Bernice Pan will be speaking at San Francisco Climate Week this Earth Month, following her recent engagements at the British Fashion Council’s Institute of Positive Fashion Forum and the Drapers Conscious Fashion Summit, alongside other leading thought leadership forums across Europe, America, and Asia.
DEPLOY also invites journalists, changemakers, partners, and sustainability leaders to experience its innovative designs:
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London Atelier & Showroom, Islington: Discover our award-winning collection and experience our exclusive Earth Month fashion & art collaboration with acclaimed British artist Stephen Walter, inspired by the theme of ‘Rewilding’. (RSVP here to book an appointment).
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Los Angeles (15—19 April): Exclusive salon event & masterclass for West Coast changemakers committed to sustainable leadership.
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San Francisco Climate Week (22—27 April): Showcasing how DEPLOY empowers women to harness the power of sustainable style from the inside out.
Thank you for being part of this journey. Here’s to the next chapter of fashion with purpose, precision, and impact!
#DressWithPurpose #BcorpMonth #GenB