DEPLOY is renowned for its refined aesthetic and impeccable fit, bringing couture craftsmanship and sustainable style to the modern capsule wardrobe. The DEPLOY demi-couture Collection offers you all-encompassing lifestyle versatility with the remarkable opportunity to personalise your garment. A dress becomes a skirt; a coat becomes a jacket, taking you smoothly from boardroom to theatre with finesse.

Uncompromising in the use of fine fabrics and exquisite craftsmanship, DEPLOY is synonymous with exquisite tailoring and fit perfection, thoughtfully designed for you.

A true leader in sustainable design, Founder Dr. Bernice Pan built sustainability into DEPLOY’s brand DNA, ‘deploying’ innovative processes to minimise wastage throughout the fashion supply chain whilst maximizing the individual value for customers.

Starting from your real needs - Bernice sees design as an ultimate way of solving problems.

“I love discussing with clients their clothing needs and concerns; then designing these ‘wish lists’ 3-dimensionally into each line and cut of the garment for optimal fit and function. And when I see them lit up feeling confident and beautiful – my job is done!”

DEPLOY has a loyal international following fast expanding beyond its London origin. Our seasonal event and pop-ups around the globe serve this growing network of discerning women that seek style, practicality, and distinction.



BERNICE PAN's calling is in designing for people. Her multi-disciplinary approach saw her steering creative direction and re-branding for renowned fashion houses and retailers in New York, London and Greater China. Bernice's expertise is in design process for the fashion/textiles supply chain. Trained as an architect in the University of Cambridge and Royal College of Art, she subsequently gained her PhD in fashion system customisation and lectures on sustainable fashion, design management and branding. Combining her vision, theory and practice, Bernice launched DEPLOY demi-couture and is responsible for creative direction and design. Despite her ever-demanding schedule, Bernice personally dresses clients in the DEPLOY Boutique, Atelier and Popups around the globe.


CLAUDIA SIMMS has over 15 years of experience in integrated marketing and sales at senior executive level for global and UK premium brands. She was responsible for numerous prestigious accounts and award-winning campaigns across sectors. With the combination of strategic thinking, action planning and a creative eye, Claudia brings her consumer market insight and long-term interest in fashion on board to DEPLOY.


TOSIN TRIM specialises in fine accessories as a designer-maker and has many years of experience both in private commission and in costume design for film, TV and theatre. A qualified architect from University of Cambridge, Tosin's training ensures a rigorous approach to product development and quality excellence in DEPLOY’s production management. Tosin launched Hennumi Fine Millinery as a sister brand to DEPLOY, and together, the two brands offer a full look for clients and complete DEPLOY’s 3600 sustainable fashion.


MARION RAUZY has over 10 years of retail experience ranging from fashion ready-to-wear to designer bridal to personal shopping covering London, Paris, and Sydney. A natural communicator fluent in English, French and Italian, Marion is passionate about quality and style, and brings to DEPLOY as a Sales Manager, her world class customer service and personal styling forté.


ELEANOR YEH is an original founder of DEPLOY demi-couture who conceived the business finance aspect for the business start-up with Bernice. Armed with her MBA specialisation in New Ventures from Imperial College, London and knowledge on global markets, Eleanor worked for top tier investment institutions for the over a decade and was responsible for financial and credit analysis on European financial institutions, generating trade recommendations for investors worldwide.